Naming for the Mamina Radost Grocery Store


We have developed naming for a grocery store within walking distance. Our task was to come up with a name that would inspire confidence and pleasant emotions among customers.

The Fabrika Brendov specialists offered many interesting options, including the name Mamina Radost, meaning “Mom's Joy” in Russian. Our client liked the proposed name, because it is easy to pronounce, quickly remembered and, on a subconscious level, gives a person a feeling of home comfort and warmth.