Corporate style is paramount in constructing your communication with your TA. Thus, how you develop your brand image is largely dependent on your logo.
Any company, be it a market veteran or one just starting up, wants to look relevant and fresh. This is why it’s important to watch out for design trends. You cannot hit every fad – and so we gathered the most significant and stable for you in this article.
Our company has been developing logos for more than 10 years now, and we track the trends to provide our clients with the most modern and interesting solutions.
1. Minimalism
The trend of simplification of forms and lowering the number of colors and elements in logos has been going strong for a couple of years.
As of this day, logos are being used in various sizes and situations. To ensure your logo can be applied in any without losing its meaning, it must be simple and laconic.
This is the exact reason why even large brands update and tidy up their logos regularly and new companies attempt to convey their message through unique shapes and simple-to-grasp symbols.
2. Font logos
To eschew icons in your logo entirely can also be a pretty solid solution.
Font-only logos solve two tasks at once: the total simplicity via spelling the same name combined with the uniqueness of the shapes via the use of unusual fonts. You can accentuate with separate letters or use all the symbols combined to make up a font and become the unique feature of your brand, or compose a picture out of letters.
3. AI for the help with ideas
When starting to work on any logo, a designer has to go through the stage of idea generation. This is when they collect the most visual images and metaphors that have to do with the company’s profile, history, values, and mission.
Then one makes up sketches for various ideas for the future logo. And here you can use AI to help you visualize your ideas and theories without wasting time on drawing them.
4.Varying logos with many different elements
In the reality where minimalist logos can be too much like each other, a great solution that you can use is a graphic constructor. Its parts can be combined into different compositions depending on the situation at hand.
This way, the logo stays minimalistic but has access to a wide array of components.
5. Animation
Another very effective way to set yourself apart from the crowd and keep your logo minimalistic is to add animation.
Dynamic logos can change their color, shape, and possibly emit sounds to appear more lively.
6. Character-based logos
You can also increase your uniqueness by using an illustration where everybody else is sticking to their strict and simple logos.
A memorable critter or human figure develops in the audience an emotional attachment, and this is why mascot logos are once again trendy. Most of the time, they are being used for restaurant and coffee shop brands.
If you still don’t have a logo or you have one but it’s in need of rebranding, then hit us up! Every company we developed a logo for was pleased with the result.