Naming for Logistics Company


The top-priority and, at the same time, the most difficult task for our creative team was to come up with a name for a logistics company in a short span of time. One of the conditions was not to use the most widespread words: trans-, logistics, avia, cargo, way, freight. At the same time, the name had to be memorable and easy to pronounce.

Out of the variants we produced, the client chose the made-up word Delarte formed from the Spanish del arte, which means “out of art” literally. The meaning of the name was built upon the client’s business being akin to art. It also correlated to the main commercial advantages of our client: experienced logisticians, gifted experts who can solve any problems.