Logo Design and Naming for Foxhouse Pet Store Chain

Naming, logo design

We have developed a logo and name for a chain of pet stores in Minsk. Our team successfully coped with the task of creating a name that evokes positive associations among visitors and reflects the connection with the company's activities.

Fabrika Brendov’s specialists opted for the name Foxhouse due to its meaning in English. This name sounds original and is forever engraved in one’s memory once heard.

Note that we have moved away from the existing standards in the naming of pet stores, using a fox as the main character instead of classic cats and dogs, which as a result allowed the store to stand out favorably from competitors.

As for the logo, it was developed based on the naming: the corporate colors depict the silhouette of a fox that mysteriously looks to the side sitting in its house.