Naming for Meat & Dairy Products Store Chain


The naming task for a meat and dairy store chain that has a huge range of products, affordable pricing, shops being at a walking distance from home.

The task was complicated because we had to correctly combine the two main production types in the name as well as to reflect the affordability of the brand.

The light, resonant, memorable, and not banal variant Sochny-Molochny had no competition based on the client’s choice.